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CAT Rental Sales Rep - Western Suburbs

With over 90 years as a Caterpillar Dealer, William Adams has proudly made its mark.  Together with Caterpillar, we've been there for customers - selling and servicing the best equipment in the world - on land, at sea, in construction, mining and industry.  




We are seeking a highly motivated and customer focused Rental Sales Rep to support our current and future rental customers across western Melbourne. You will be based out of our Laverton branch and will report directly to the Manager - CAT Rental.  


You will proudly wear the William Adams uniform and represent the organisation by driving engagement within the high value rental customer base. 


You will service key customers whose operating structure incorporates significant rental opportunity, quite often working in tandem with a New / Used Equipment Rep to ensure we have the right level of customer support in place to manage their needs. 


Your key responsibilities will include:

  • Grow both Caterpillar heavy Rent and general construction equipment rental revenue across a diverse customer base
  • Offer a high level of service and expertise across projects in the western Melbourne area
  • Customer coverage – ability to build and maintain strong customer relationships
  • Complete CRM activities and associated tasks, such as acting on sale leads
  • Engagement and representation within industry associations and events
  • Creating a positive, value added perception that will differentiate William Adams and The Cat Rental Store from the competition



If you are personable, have a great work ethic, persistent and eager to learn this may be the opportunity for you!  It is a great career opportunity that comes at a very exciting time for the industry, with project activity rapidly expanding.


To be successful in this role, you will have the following skills, experience & attributes:

  • Minimum 2 years in a similar role and industry
  • Ability to build relationships with a commitment to deliver superior customer service
  • Be proactive and have excellent written and verbal communication skills
  • Persistent and determined attitude with drive to succeed
  • A passion for CAT equipment (tell us about this in your cover letter)
  • Highly developed time management skills
  • A strong commitment to safety, health & environment procedures



On-going sales and product training in one of the most recognised brands worldwide.

We offer a competitive remuneration package including mobile phone, laptop and company vehicle. 


You will be surrounded by like-minded professionals that are passionate about William Adams values: 


Integrity  -  The Power of Honesty
Excellence  -  The Power of Quality
Teamwork  -  The Power of Working Together
Commitment  -  The Power of Responsibility
Sustainability  -  The Power of Endurance 


If you are up for a new challenge, looking to advance your career and enjoy working with people who are proud to represent a globally recognised brand, this is the role for you!



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